Paul Mitchell Platinum Blonde Shampoo 300ml

Paul Mitchell Platinum Blonde Shampoo is a violet-toned shampoo designed to maintain brightness in blonde, silver and grey hair. It gently cleanses while helping neutralise unwanted warm and brassy tones.

Ideal for light to medium blonde, silver, grey or white hair, the formula conditions as it cleanses to support softness, moisture and a brighter-looking finish.

Key Benefits
Helps neutralise brassy yellow tones
Enhances brightness in blonde and grey hair
Gently cleanses without stripping
Adds moisture and softness
Supports cooler, more balanced tones
Suitable for weekly use

How to Use
Massage into wet hair.
Leave on for 1 to 5 minutes, depending on desired toning.
Rinse thoroughly.
Repeat if needed.
Follow with Platinum Blonde Violet Conditioner.

FAQs
Who is it best for?
It is ideal for light to medium blonde, silver, grey or white hair.

How often should it be used?
It is gentle enough for weekly use.

Does it tone brassiness?
Yes, the violet pigments help neutralise unwanted warm tones.

Will it dry out my hair?
No, it contains conditioning ingredients to help maintain moisture.

Can it be used on grey or white hair?
Yes, it is suitable for grey and white hair to enhance brightness.