{"product_id":"so-much-moisture-hydrating-lotion","title":"So Much Moisture! Hydrating Lotion","description":"\u003ch3 data-mce-fragment=\"1\"\u003eDetails\u003c\/h3\u003e\n\u003cp\u003eHydrating Lotion\u003c\/p\u003e\n\u003cp\u003eA modern customized glycerin-infused moisturizer for severely dehydrated hair.\u003c\/p\u003e\n\u003cp class=\"edit\" id=\"n1\"\u003e\u003cspan\u003eNatural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture,\u003c\/span\u003e\u003cspan\u003e is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e\u003cspan\u003e\u003cstrong\u003eGREAT FOR THE LITTLE NATURALISTAS IN YOUR LIFE TOO!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply hydrating\u003c\/li\u003e\n\u003cli\u003eProvides incredible softness\u003c\/li\u003e\n\u003cli\u003eEnables very easy root lifting when styling with a styling pick\u003c\/li\u003e\n\u003cli\u003eAllows great stretch to better reflect length of hair. (Free- textured styles like puff, fro’hawks and afros are bigger and better!) \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFor undefined textured styling,\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewhen coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003ePump into palms and gently massage throughout clean, conditioned hair\u003c\/li\u003e\n\u003cli\u003eApply on hair nearest the scalp to:\n\u003cul\u003e\n\u003cli\u003eEase lifting with styling pick.\u003c\/li\u003e\n\u003cli\u003eAdd lots of fullness.\u003c\/li\u003e\n\u003cli\u003eDiscourage shrinkage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eCan be re-applied daily or whenever needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFor moisturizing coil-defined styles\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eCleanse with one of the As I Am\u003cspan\u003e \u003c\/span\u003ecleansers and apply As I Am Leave-In Conditioner.\u003c\/li\u003e\n\u003cli\u003eDistribute a small amount of So Much Moisture throughout hair.\u003c\/li\u003e\n\u003cli\u003eProceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.\u003c\/li\u003e\n\u003cli\u003eFor daily use, refrain from over-applying if your desire is to retain coil definition.\u003c\/li\u003e\n\u003cli\u003eIf hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips\u003c\/h3\u003e\n\u003cp id=\"n108\"\u003eVegetable glycerin is an organic compound that functions as a humectant . When expertly formulated in hair care products, it attracts moisture from the atmosphere and binds it to the hair-shaft. Moisture is super important for the naturalista because, our hair type has fewer cuticle layers than other hair types and tends to be dry as a fact of nature.\u003c\/p\u003e\n\u003cp\u003eProperly moisturized hair resists breakage, makes hair more pliable and helps your coils and curls “pop”. Hydrated hair also looks more vibrant and feels softer.\u003c\/p\u003e\n\u003cp\u003eSo Much Moisture is formulated with lots of vegetable glycerin, plus many other natural moisturizers and plant-based conditioners. It gives dry hair the moisture it craves and tremendous softness that you’ll have to feel to believe! It’s best used sparingly, especially if you work hard to achieve a coily\/curly defined texture via twist-outs, knot-outs and wash n’ go defining methods. Rub a small amount on the hair following your Leave-In Conditioner application, then style with Twist Creams, Gels and Jellies.\u003c\/p\u003e\n\u003cp\u003eIf you’re rockin’ your full-out texture, you can apply So Much Moisture a little more generously. You hair will be fuller, extend more to its actual length, and be “oh-so-easy” to pick and lift at the roots.\u003c\/p\u003e\n\u003cp\u003eRemember ladies…don’t over-apply. There is such a thing as “too much of a good thing”, you know. Excessive amounts of glycerin can make hair feel tacky.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Royal Jelly, Lavandula Angustifolia (Lavender) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Salvia Officinalis (Sage) Leaf Extract, Citrus Grandis (Grapefruit) Seed Extract, Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Methosulfate, Citric Acid, Caprylyl Glycol, Phenoxyethanol, Fragrance\/Parfum, Potassium Sorbate, Dimethyl Stearamine, Anise Alcohol, Coumarin, Limonene.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":62250237165938,"sku":"ofv1787939843542","price":15.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/8037\/6178\/files\/so-much-moisture-hydrating-lotion_1.webp?v=1787939849","url":"https:\/\/www.softlycurated.shop\/products\/so-much-moisture-hydrating-lotion","provider":"My Store","version":"1.0","type":"link"}