{"product_id":"joico-defy-damage-protective-shampoo-1-litre","title":"Joico Defy Damage Protective Shampoo 1 Litre","description":"\u003ch2\u003eJoico Defy Damage Protective Shampoo 1 Litre\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFOR BOND STRENGTHENING \u0026amp; COLOR LONGEVITY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHere’s Why You’ll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFree of SLS\/SLES sulfates\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny, and healthy-looking\u003c\/li\u003e\n\u003cli\u003eDecadently rich lather for a luxurious cleansing experience\u003c\/li\u003e\n\u003cli\u003eGently sloughs away dirt and debris without roughing up the hair cuticle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to wet hair. Lather, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLet’s Look Inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEW SMARTRELEASE TECHNOLOGY:\u003c\/strong\u003e Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePROTECTIVE LIPID:\u003c\/strong\u003e The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMORINGA SEED OIL:\u003c\/strong\u003e A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eARGININE:\u003c\/strong\u003e A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":62251628659058,"sku":"qrt1787952374299","price":21.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/8037\/6178\/files\/joico-defy-damage-protective-shampoo-1-litre_1.jpg?v=1787952380","url":"https:\/\/www.softlycurated.shop\/products\/joico-defy-damage-protective-shampoo-1-litre","provider":"My Store","version":"1.0","type":"link"}