{"title":"As I Am","description":"\u003cp\u003eBrowse our As I Am collection. Hot Sale.\u003c\/p\u003e","products":[{"product_id":"cleansing-pudding","title":"Cleansing Pudding","description":"\u003ch3 data-mce-fragment=\"1\"\u003eDetails\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSulfate-Free Moisturizing Cleanser\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eProvides a Soothing Scalp Treatment As It Cleanses. Helps Support Healthy Hair Growth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eBenefits\u003c\/h3\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n92\"\u003eCleanses hair of residue and product build-up\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n93\"\u003eMoisturizes as it cleanses\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n94\"\u003eRids scalp of excess sebum, environmental impurities and shedding scalp debris\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n95\"\u003eProvides a soothing scalp treatment\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n96\"\u003eHelps promote a healthy environment for hair growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eUsage\u003c\/h3\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n101\"\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n102\"\u003eRub a liberal amount within palms and distribute throughout hair.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n103\"\u003eLather product through hair and massage into scalp.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n104\"\u003eCarefully detangle hair with a wide-tooth comb.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n105\"\u003eLeave on 3-5 minutes in order to eliminate shedding scalp debris.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n106\"\u003eRinse well.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n107\"\u003eRepeat only if necessary to remove excessive product build up.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eTips\u003c\/h3\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n110\"\u003eMake sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the cleanser lather or the conditioner you are using. Gently detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n111\"\u003eWhile shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" id=\"n112\"\u003eIf you have a build-up of oils and styling products, remove them with As I Am\u003cspan data-mce-fragment=\"1\" id=\"n113\" class=\"trademark\"\u003e® \u003c\/span\u003eCleansing Pudding\u003csup data-mce-fragment=\"1\"\u003e+\u003c\/sup\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e(sulfate-free low poo). To maintain a healthy moisture balance, cleanse with As I Am\u003cspan data-mce-fragment=\"1\" id=\"n114\" class=\"trademark\"\u003e® \u003c\/span\u003eCoconut Co-Wash Cleansing Conditioner (no poo) when hair and scalp require only a gentle cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAqua\/Water\/Eau, Cetearyl Alcohol, Sodium Cocoamphopropionate, Hydroxypropyl Starch Phosphate, Behentrimonium Chloride, Citrus Reticulata (Tangerine) Fruit Extract, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Glycerin, Phytosterols, Serenoa Serrulata Fruit Extract, Ricinus Communis (Castor) Seed Oil, Curcuma Longa (Turmeric) Root Powder, Piroctone Olamine, Cetrimonium Chloride, Phenoxyethanol, Caprylyl Glycol, Fragrance\/Parfum (Limonene), Potassium Sorbate\u003c\/span\u003e\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":62250237100402,"sku":"bso1787939842357","price":12.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/8037\/6178\/files\/cleansing-pudding_1.png?v=1787939848"},{"product_id":"so-much-moisture-hydrating-lotion","title":"So Much Moisture! Hydrating Lotion","description":"\u003ch3 data-mce-fragment=\"1\"\u003eDetails\u003c\/h3\u003e\n\u003cp\u003eHydrating Lotion\u003c\/p\u003e\n\u003cp\u003eA modern customized glycerin-infused moisturizer for severely dehydrated hair.\u003c\/p\u003e\n\u003cp class=\"edit\" id=\"n1\"\u003e\u003cspan\u003eNatural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture,\u003c\/span\u003e\u003cspan\u003e is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e\u003cspan\u003e\u003cstrong\u003eGREAT FOR THE LITTLE NATURALISTAS IN YOUR LIFE TOO!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply hydrating\u003c\/li\u003e\n\u003cli\u003eProvides incredible softness\u003c\/li\u003e\n\u003cli\u003eEnables very easy root lifting when styling with a styling pick\u003c\/li\u003e\n\u003cli\u003eAllows great stretch to better reflect length of hair. (Free- textured styles like puff, fro’hawks and afros are bigger and better!) \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFor undefined textured styling,\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewhen coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003ePump into palms and gently massage throughout clean, conditioned hair\u003c\/li\u003e\n\u003cli\u003eApply on hair nearest the scalp to:\n\u003cul\u003e\n\u003cli\u003eEase lifting with styling pick.\u003c\/li\u003e\n\u003cli\u003eAdd lots of fullness.\u003c\/li\u003e\n\u003cli\u003eDiscourage shrinkage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eCan be re-applied daily or whenever needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFor moisturizing coil-defined styles\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eCleanse with one of the As I Am\u003cspan\u003e \u003c\/span\u003ecleansers and apply As I Am Leave-In Conditioner.\u003c\/li\u003e\n\u003cli\u003eDistribute a small amount of So Much Moisture throughout hair.\u003c\/li\u003e\n\u003cli\u003eProceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.\u003c\/li\u003e\n\u003cli\u003eFor daily use, refrain from over-applying if your desire is to retain coil definition.\u003c\/li\u003e\n\u003cli\u003eIf hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips\u003c\/h3\u003e\n\u003cp id=\"n108\"\u003eVegetable glycerin is an organic compound that functions as a humectant . When expertly formulated in hair care products, it attracts moisture from the atmosphere and binds it to the hair-shaft. Moisture is super important for the naturalista because, our hair type has fewer cuticle layers than other hair types and tends to be dry as a fact of nature.\u003c\/p\u003e\n\u003cp\u003eProperly moisturized hair resists breakage, makes hair more pliable and helps your coils and curls “pop”. Hydrated hair also looks more vibrant and feels softer.\u003c\/p\u003e\n\u003cp\u003eSo Much Moisture is formulated with lots of vegetable glycerin, plus many other natural moisturizers and plant-based conditioners. It gives dry hair the moisture it craves and tremendous softness that you’ll have to feel to believe! It’s best used sparingly, especially if you work hard to achieve a coily\/curly defined texture via twist-outs, knot-outs and wash n’ go defining methods. Rub a small amount on the hair following your Leave-In Conditioner application, then style with Twist Creams, Gels and Jellies.\u003c\/p\u003e\n\u003cp\u003eIf you’re rockin’ your full-out texture, you can apply So Much Moisture a little more generously. You hair will be fuller, extend more to its actual length, and be “oh-so-easy” to pick and lift at the roots.\u003c\/p\u003e\n\u003cp\u003eRemember ladies…don’t over-apply. There is such a thing as “too much of a good thing”, you know. Excessive amounts of glycerin can make hair feel tacky.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Royal Jelly, Lavandula Angustifolia (Lavender) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Salvia Officinalis (Sage) Leaf Extract, Citrus Grandis (Grapefruit) Seed Extract, Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Methosulfate, Citric Acid, Caprylyl Glycol, Phenoxyethanol, Fragrance\/Parfum, Potassium Sorbate, Dimethyl Stearamine, Anise Alcohol, Coumarin, Limonene.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":62250237165938,"sku":"ofv1787939843542","price":15.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/8037\/6178\/files\/so-much-moisture-hydrating-lotion_1.webp?v=1787939849"},{"product_id":"jbco-shampoo","title":"JBCO Shampoo","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCleanses hair and scalp gently. Detangles coils \u0026amp; curls and reduces combing damage thereby strengthening hair for longer hair lengths.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJamaican Black Castor Oil with Vitamin C\u0026amp;E\u003c\/p\u003e\n\u003cp\u003eIncreases Hair Moisture by 7%, after one application\u003c\/p\u003e\n\u003cp\u003eImproves Ease of Combing by 34% \u003c\/p\u003e\n\u003cp\u003eMakes detangling of coils and curls easier by 32%\u003c\/p\u003e\n\u003cp\u003eReduces breakage by 96% \u003c\/p\u003e\n\u003cp\u003eHair Strength Improves by 6% after One Use\u003c\/p\u003e\n\u003cp\u003eThis \u003cstrong\u003ecreamy rich texture\u003c\/strong\u003e comes from a special formula infused with fiber strengthening ceramides and Jamaican Black Castor Oil using nano-technology. This special blend will repair and restore hair and scalp health by detangling and strengthening hair fibers and cleansing the scalp without stripping moisture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRub ample amount of shampoo between palms and gently lather through wet hair. Massage hair and scalp, leave on for five minutes and rinse thoroughly. Repeat if necessary. \u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water\/Eau, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Ricinus Communis (Castor) Seed Oil, Disodium Laureth Sulfosuccinate, Glycerin, Betaine, Polysorbate 20, Polyquaternium-10, Fragrance, Tocopherol, Citric Acid, Ceramide NG, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Cocamidopropyl Betaine, Caprylyl Glycol, PEG-100 Stearate, Zinc Pyrithione, Hydroxypropyl Bispalmitamide MEA, Ascorbic Acid, Sodium Benzoate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"bc-small\"\u003e*Certified Organic\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":62250238116210,"sku":"dhy1787939849242","price":14.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/8037\/6178\/files\/jbco-shampoo_1.png?v=1787939855"},{"product_id":"leave-in-conditioner","title":"Leave-In Conditioner","description":"\u003ch3 data-mce-fragment=\"1\"\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePrepare to Style!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCurl Durability Increases by x5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e\u003cstrong\u003eEase of Combing Improves by 65%\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e\u003cstrong\u003eDetangling made easier by 80%\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"edit\"\u003e\u003cstrong\u003eStrength of Hair Increase by 9% after One Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"edit\"\u003eA great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable.\u003c\/p\u003e\n\u003cp class=\"edit\" id=\"n71\"\u003eThis natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli id=\"n91\"\u003eEases wet combing\u003c\/li\u003e\n\u003cli id=\"n92\"\u003eHelps strengthen hair\u003c\/li\u003e\n\u003cli id=\"n93\"\u003eSeals the cuticle layer\u003c\/li\u003e\n\u003cli id=\"n94\"\u003eSupports healthy hair growth\u003c\/li\u003e\n\u003cli id=\"n95\"\u003eAdds moisture and shine\u003c\/li\u003e\n\u003cli id=\"n96\"\u003ePrepares your hair for styling\u003c\/li\u003e\n\u003cli id=\"n97\"\u003eEspecially beneficial if custard, gel or setting cream is to be applied for final styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUsage\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli id=\"n102\"\u003eApply liberally to clean, wet detangled hair\u003c\/li\u003e\n\u003cli id=\"n103\"\u003eDistribute well throughout entire head hair, from root to tip\u003c\/li\u003e\n\u003cli id=\"n104\"\u003eComb through to maintain tangle free alignment\u003c\/li\u003e\n\u003cli id=\"n105\"\u003eProceed to style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eApplying a great Leave-In like this does wonders for your hair! Whether you follow with styling products or not, (such as Curling Gels, Custards, Puddings or Twist Creams), your hair will thank you for this little extra step.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli id=\"n109\"\u003eCoils and curls will be better hydrated, softer, shinier and more manageable. \u003c\/li\u003e\n\u003cli id=\"n110\"\u003ePlus, using a Leave-In after your final rinse will also help keep your hair tangle free as you style\u003c\/li\u003e\n\u003cli id=\"n111\"\u003eWhen styling products are used, a liberal application of Leave-In Conditioner before you apply them will often keep those annoying flakes,(that like to appear once your hair is dry), at bay.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp dir=\"ltr\" data-test=\"textbox\"\u003eAqua\/Water\/Eau, Cetearyl Alcohol, Cetyl Alcohol, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Beta Vulgaris (Beet) Root Extract, Phytosterols, Serenoa Serrulata Fruit Extract, Camellia Oleifera Leaf Extract, Glycerin, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Saccharum Officinarum (Sugar Cane) Extract, Betaine, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Polyacrylamide, Fragrance\/Parfum, Anise Alcohol, Coumarin, Limonene.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":62250238148978,"sku":"mea1787939849287","price":10.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/8037\/6178\/files\/leave-in-conditioner_1.webp?v=1787939855"},{"product_id":"jbco-leave-in-conditioner","title":"JBCO Leave-In Conditioner","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEases wet combing and detangling while adding moisture and shine to fibers to repair and restore hair fiber health. An essential pre-styling product, As I Am JBCO Leave-In Conditioner is a must use before the As I Am JBCO Smoothie or JBCO Curling Crème to avoid flaking. If you are looking for that extra hydration boost, combine with As I Am JBCO Water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eJamaican Black Castor Oil with Vitamin C\u0026amp;E\u003c\/p\u003e\n\u003cp\u003eIncreases Hair Moisture by 42% after one application\u003c\/p\u003e\n\u003cp\u003eImproves Ease of Combing by 40%\u003c\/p\u003e\n\u003cp\u003eMakes detangling of coils and curls easier by 49%\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply liberally to clean and wet hair. Distribute evenly throughout entire head of hair from root to tip, keeping hair very wet. Comb through and proceed to styling with As I Am JBCO Curling Crème or As I Am JBCO Smoothie.\u003c\/p\u003e\n\u003cp\u003eDetangles fibers and reduces combing damage while repairing \u0026amp; restoring hair for better growth.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water\/Eau, Glycerin, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Ricinus Communis (Castor) Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Phytosterols, Ascorbic Acid, Ceramide NG, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Fragrance, Phenoxyethanol, Citric Acid, Piroctone Olamine, Caprylyl Glycol, PEG-100 Stearate, Tocopherol, Laureth-9, PEG-400, Cocamidopropyl Betaine, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Polyacrylamide, Sodium Cocoyl Isethionate, Ceteareth-25, Sodium Benzoate.\u003c\/span\u003e\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":62250238181746,"sku":"gpf1787939849359","price":14.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/8037\/6178\/files\/jbco-leave-in-conditioner_1.png?v=1787939855"},{"product_id":"jbco-cowash","title":"JBCO CoWash","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003eCleanses and conditions while detangling and moisturizing with a special blend of natural ingredients that works to promote healthier hair lengths and a healthier scalp. This unique nano-blend of ceramides and Jamaican Black Castor Oil targets every hair strand for an even distribution of castor oil to help repair and restore hair \u0026amp; scalp health.\u003c\/p\u003e\n\u003cp\u003eJamaican Black Castor Oil with Vitamin C\u0026amp;E \u003c\/p\u003e\n\u003cp\u003eIncreases Hair Moisture by 12% after one application\u003c\/p\u003e\n\u003cp\u003eImproves Ease of Combing by 29% \u003c\/p\u003e\n\u003cp\u003eMakes detangling of coils and curls easier by 37%\u003c\/p\u003e\n\u003cp\u003e4% Increase in Hair Strength after One Use\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWet hair thoroughly. Rub a liberal amount between palms and distribute throughout hair. Work product through hair and massage scalp with fingertips as you would a conventional shampoo. Carefully detangle hair with a wide-tooth comb. Rinse well. Repeat only if necessary, to remove excessive product build up or for further scalp cleansing. Follow with conditioning.\u003c\/p\u003e\n\u003cp\u003eEffectively cleanses hair and scalp without sulfates and harsh detergents. Hydrates dry hair for more vibrant, manageable natural coils and curls.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cetearyl Alcohol , Betaine, Linum Usitatissimum (Linseed) Seed Extract, Cetrimonium Chloride, Ricinus Communis (Castor) Seed Oil, Ascorbic Acid, Tocopherol, Behentrimonium Chloride, Phytosterols, Glycerin, Ceramide NG, Stearamidopropyl Dimethylamine, Polyquaternium-10, Potassium Chloride, Dipropylene Glycol, Phenoxyethanol, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate\/Dicaprate, Citric Acid, PEG-40 Castor Oil, Stearalkonium Chloride, Polyacrylamide, Sodium Benzoate, Laureth-9, PEG-400, PPG-1 Trideceth-6, Sodium Lauroyl Lactylate, PEG-100 Stearate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Cocamidopropyl Betaine, Fragrance, Sodium Cocoyl Isethionate, Ceteareth-25, Abies Balsamea (Balsam Canada) Resin, Piroctone Olamine.\u003cbr\u003e\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":62250238214514,"sku":"vom1787939849271","price":11.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/8037\/6178\/files\/jbco-cowash_1.jpg?v=1787939855"},{"product_id":"as-i-am-best-sellers-bundle","title":"As I Am - Best Sellers Bundle","description":"\u003ch3 data-mce-fragment=\"1\"\u003eDetails:\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBundle Contains:\u003c\/p\u003e\n1 x Coconut CoWash 16 oz\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eGently cleanses hair and scalp\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eGentle enough for daily use. Safe for color-treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n1 x Hydration Elation\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMoisturizes deep within the hair shaft\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eTreat your hair every 2 to 3 weeks\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n1 x Curling Jelly\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eReduces shrinkage and enhances stretch\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormulated with nature's best moisturizers and curl boosters\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n1 x Leave-In Conditioner\n\u003cul\u003e\n\u003cul\u003e\n\u003cli id=\"n94\"\u003e\n\u003cp\u003eSupports healthy hair growth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"n97\"\u003e\n\u003cp\u003eEspecially beneficial if custard, gel or setting cream is to be applied for final styling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":62250238443890,"sku":"haa1787939853301","price":61.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/8037\/6178\/files\/as-i-am---best-sellers-bundle_1.png?v=1787939860"},{"product_id":"long-luxe-bundle","title":"Long \u0026 Luxe Bundle","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003eDetails:\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBundle Contains:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1x \u003cmeta charset=\"utf-8\"\u003eStrengthening Shampoo\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCurly or Kinky hair only\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eCleanses hair and scalp gently and adds moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e1x \u003cmeta charset=\"utf-8\"\u003eStrengthening Conditioner\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMoisturizes hair, scalp, \u0026amp; strengthens hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eHelps promote healthy hair growth for longer hair length.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e1x \u003cmeta charset=\"utf-8\"\u003eLong \u0026amp; Luxe Curl Enhancing Smoothie 16 Oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers high-definition twists and twist-out styles that are smooth, soft, and shiny.\u003c\/li\u003e\n\u003cli\u003eLight weight, hydrating formula – No residue build-up with this.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003e1x \u003cmeta charset=\"utf-8\"\u003eLong \u0026amp; Luxe Scalp Serum\u003c\/span\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eIncrease in Scalp Moisture by 61%\u003c\/li\u003e\n\u003cli\u003eHelps removes Flakes and product build-up.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":62250238640498,"sku":"los1787939855880","price":77.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/8037\/6178\/files\/long-luxe-bundle_1.png?v=1787939862"},{"product_id":"as-i-am-jbco-bundle","title":"As I Am - JBCO Bundle","description":"\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cp\u003e1 x JBCO Shampoo\u003c\/p\u003e\n\u003cp\u003e1 x JBCO Conditioner\u003c\/p\u003e\n\u003cp\u003e1 x JBCO CoWash\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e1 x JBCO \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMoisturizing Masque\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"spreadsheet__cell spreadsheet__cell--row-title  product--title\"\u003e1 x JBCO Leave-In Conditioner\u003c\/div\u003e\n\u003cdiv class=\"spreadsheet__cell spreadsheet__cell--row-title  product--title\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"spreadsheet__cell spreadsheet__cell--row-title  product--title\"\u003e1 x JBCO Curling Crème\u003c\/div\u003e\n\u003cdiv class=\"spreadsheet__cell spreadsheet__cell--row-title  product--title\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"spreadsheet__cell spreadsheet__cell--row-title  product--title\"\u003e1 x JBCO Water with Ceramide and Vitamin C \u0026amp; E\n\u003cdiv class=\"spreadsheet__cell spreadsheet__cell--selectable productvariant--sku spreadsheet__cell--field_name-sku spreadsheet__cell--type-string\" tabindex=\"-1\" data-mce-fragment=\"1\" data-mce-tabindex=\"-1\"\u003e\n\u003cdiv class=\"spreadsheet__drag-selection\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"next-input-wrapper\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":62250239426930,"sku":"vwj1787939861936","price":106.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/8037\/6178\/files\/as-i-am---jbco-bundle_1.png?v=1787939868"}],"url":"https:\/\/www.softlycurated.shop\/collections\/as-i-am.oembed","provider":"My Store","version":"1.0","type":"link"}